Are you a 7 or 8-figure entrepreneur who is super busy, and you spend 2 hours a day or more answering emails?
Two hours of an 8-hour work day is 25% of your time.
You are literally spending 25% of your productive energy in your inbox!
I am sure you could be using that 25% on much more valuable, revenue generating activities.
25% of a million dollar business is $250,000 – that’s a huge amount of money you are throwing away because you are busy doing your emails!
If you’re running a $2 million, or $5 million or $10 million business, that could be as much as $200,000 a month in revenue lost just because of email.
What if we could give you that time back?
What is that time worth to you?
Email Is Not Your Job
I doubt your job description includes sit at your desk and answer emails.
Yes email is a necessary tool today and has been for a long time, yet in many ways it’s an inefficient workspace.
The problem is that everything is routed through your inbox, but not every email is of high value.
As much as 90% of what enters your inbox is not in any way going to contribute to the goals you consider meaningful.
As many as 90 out of every 100 emails contain information, communications and notifications that are simply not important to your main goals.
But You Can’t Ignore Email
Of course you can’t ignore even some of the unimportant emails.
Nor can you risk ignoring email completely in case something important does show up!
All emails need to be monitored, often routed to the right place, stored somewhere for the future, or simply deleted. However, this ‘filtering and filing‘ function should not be your job.
There are emails that are actually important, for example following up with potential customers and clients, and supporting existing customers and clients, but are you the right person to handle this?
Let’s not forget all the processes and procedures triggered by emails.
Onboarding, collecting data, delivering information, coordinating people, events and resources — these are important tasks. Your business is a machine that needs to be managed.
However, it’s not your job to be the technician.
It’s your job to lead, be creative, foster a vision and deal with high-level challenges, everything else needs to be taken off your plate. This includes email.
Email can and should be a job for a team member who supports you. A person who is dedicated to that role, who can keep you informed of what matters, makes sure you don’t miss anything and protects your time and focus.
There are activities you do, high leverage, high return activities that tap into your skill, energy and creativity — that make a meaningful contribution to your goals and objectives.
These activities are where the money is made and the impact is significant. These are likely the activities you enjoy the most too, the reasons you decided to take on a certain role or start a business.
What About Important Emails? Some Only You Can Answer…
While 90% of emails are not worth your time or can be handled by other people, there are 10% (give or take) that do matter, that only you can handle.
For example, potential high level partnerships, deciding on key hires, refining your vision, acquisitions and new product lines, speaking engagements, investment opportunities, family issues and even your boss emailing you (if you have a boss!).
What’s important is that you know about these emails as soon as possible.
The great thing about having an assistant handle your email is that all the messages that might keep you distracted, that ‘hide’ the important email are gone — dealt with by someone else!
That person can contact you through a different communication medium — a chat tool, a phone text, a voice message — whatever is the best way to get your attention, where you don’t have a million other messages.
This way you find out about the priority 10% as soon as possible and can action those emails, knowing that everything else is not your responsibility.
We encourage you to dream even a little more, and consider that your email assistant can even draft a reply to your priority emails because they know based on experience working with you what is the likely response and what information you want in that email.
That leaves you only to review the draft and send it.
Imagine the time savings. Imagine the lack of stress because you know you won’t miss anything important.
What Could You Do Instead Of Email?
Now that you’re hopefully starting to imagine a world were email is not your job, consider what you could do instead.
Give yourself back two hours a day. Here’s some ideas on how to use that time:
- Secure new clients
- Seek out new partnerships
- Kick off new marketing campaigns
- Create new products or launch new business units
- Hire the management team, or COO, or engineer, whoever it is you need
- Plan a big proposal
- Expand to new regions or markets
- Invest in a new business
- Study strategies, trends and new technology
- Write that book proposal — or even write the book!
- Speak at big events
- Take a holiday, exercise, see family and friends
You no doubt have ideas and goals you’ve been eager to work towards but just never seem to have the time.
With email no longer your job — and you don’t even have to think about it anymore — the potential return for you in other areas is significant
What If We Could Give You Back That Time
What if we could give you back hours to work on revenue generating activities — what is that time worth to you?
You may not get paid by the hour, especially if you own your own business, but you know certain activities produce more value than others.
We all get the same amount of hours per day. The key difference is the leverage in those hours worked.
Leverage means the return can be far more than simply the result of a task being completed.
This is especially true when you tap into leverage gained from other people and systems.
Ten hours spent hiring key people to your team will magnify your returns far more than 10 hours spent filling out forms.
By hiring email assistants, you get this time back to use how you want to.
This can be about gaining business leverage, or it can be about your health and relationships.
Consider your next holiday where for the first time you don’t even have to think about email because your assistants are handling it.
That’s an amazing feeling, that your family will also thank you for.
All of this is possible, if you just make the decision to no longer make email your job.
We can help you starting today.
Visit our homepage to learn more about our email assistant services, then book your discovery call.
